Measuring culture is essential.

ndc has over 15 years of experience in measuring culture for global and national organisations.

Why measure culture?

We find that many of our clients want to measure culture for several reasons:

  • A new CEO may want to fully understand the state of the company.
  • Traditional employee surveys are not addressing the difficult issues in the company.
  • For mergers and acquisitions, understanding the cultures of the two organisations is paramount at the due diligence stage, to assess the success of the integration of the two organisations.
  • The organisation is unable to adapt or respond in an effective way to the challenges and demands that arise in the market or elsewhere in its ecosystem.
  • Many organisations need support addressing barriers to culture change.

"Culture Impact was easy to work with.  Well prioritised questions, good sync with IKEA, simple language and to the point.  The executive summary was very good!."

Olov Hedlin - Ikea
Culture and Values Specialist

About measuring culture.

Many CEO's believe they measure culture already through employee engagement surveys. We often find that these surveys do not capture all the data needed for change.

Although employee engagement surveys can be useful, they do not measure culture comprehensively. ndc's culture measurement capabilities ensure that you can:

  • Capture everything which impacts motivation and employee engagement. 
  • Understand the behaviours, symbols, and systems that impact internal communications, agility and innovation, customer experience, and the quality of service delivery.
  • Ensure that your culture and strategy are aligned so that you can achieve your business goals.
So, why measure culture?

By measuring culture - like a balance sheet - you get an objective scientifically measured view of culture at a point in time. This then acts as a benchmark for future culture assessment and appraisal.